Privacy policy

Privacy Notice


This privacy notice applies to,, and (the “Websites”) and describes the types of personal information that Avery Outdoors, Inc. (“Avery”) collects from its customers on the Websites, how Avery uses that personal information, how Avery protects that information, and how and when Avery shares that personal information.  This privacy notice has an effective date of July 31, 2013.    


If you have any questions or complaints about Avery’s Privacy Notice or its practices, please contact Avery at or by mail at:


            Avery Outdoors, Inc.

            Privacy Notice

            335 Cumberland Street

            Memphis, TN 38112


What Personal Information is Collected

    Avery may collect certain personal information from you in connection with your use of the Websites in order to provide you with the products or services that you request.  This personal information may include the following:


  • Contact information, including your name, postal address, e-mail address, and phone number(s);   
  • Credit card or other payment information;
  • Date of birth.


To optimize your experience on the Websites, Avery may also collect computer and browser information, including your IP address, browser type and characteristics, operating system, the address of the website that you referred you to the Websites, dates and times of your visits to the Websites, and your geographical location.  This information may be obtained through the use of cookies, web beacons, Google Analytics and other automated tools.      


How Avery Uses Personal Information

Avery may use your personal information for a number of purposes, such as to:


  • Create and manage your account on the Websites;
  • Fulfill orders made using the Websites;
  • Identify your product preferences;
  • Provide customer service and support;
  • Notify you about new Avery products, services, promotions, and events;
  • Allow you to participate in certain promotions;
  • Operate and improve Avery’s business.


Avery may also use personal information in other ways for which it provides specific notice at the time that it collects such information.

How Avery Protects Personal Information

Avery maintains certain procedural and technical safeguards to protect against the theft, loss, unauthorized access, disclosure, alteration or destruction of your personal information.  For instance, credit card information that you submit to order from the Websites is encrypted by the industry-standard Secure-Sockets Layer (SSL) protocol for submission to, a third-party payment gateway.  As a result, your credit card information is never stored on Avery’s web servers.  Please note, however, that no method of transmission over the internet or method of electronic storage is 100% secure. 

Sharing of Personal Information with Third Parties

Avery may share certain personal information that we collect about you with partners or third parties who perform services for Avery or with whom Avery contracts for the purposes described in Avery’s Privacy Notice.  For example, Avery may use third parties to host the Websites, operate certain of its features, send e-mails, print or send mailings on behalf of Avery, manage Avery promotions, conduct customer research for Avery, authorize and process your payments for Avery, and manage and analyze data for Avery.  Avery may also share personal information that you provide if: (1) it is required to do so by law; (2) with law enforcement agencies; or, (3) when Avery believes disclosure is necessary or appropriate to prevent harm or loss, or in connection with an investigation of suspected or actual illegal activity.  Avery will not knowingly transmit personal information to third parties for those third parties’ direct marketing purposes.


Children’s Privacy  

Avery does not seek nor will we knowingly collect personal information from anyone under the age of 14.


Third Party Links

 The Websites may provide links to third party website for your information.  Please note that these third party websites are independently operated and may have their own privacy policies or notices that differ from Avery’s. 


Changes to Avery’s Privacy Policy

 If Avery makes material changes to this Privacy Notice, we will notify you on the Websites, or by email, of such changes. 

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